Brand identity renewal — Powderroom

- year : 2016

- client : pawcompany

- concpet & design: Jemma Kyung

- typeface & illustration: Yooseob Jeong

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Inspired by the celebratory and expectational energy of Powderroom; top online beauty platform in Korea, and exploring the idea that curating great products and events about cosmetics, we crafted a visual identity for new look of Powderroom based around a series of symbolic pattern and signature color arrangement. It shows the joy of makeup process bringing rhythmic gestures and musical repetition.

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